Assistant Athletic Director for Marketing and Promotions

SALARY:

$48,002.00

POSITION TITLE:

Assistant Athletic Director for Marketing and Promotions

DEPARTMENT :

Athletics Marketing & Promotions

JOB DESCRIPTION:

PRIMARY DUTY:

The Assistant Athletics Director - Marketing & Promotions is responsible for coordinating marketing, promotions, and licensing for intercollegiate athletics.

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SALARY:

$48,002.00

POSITION TITLE:

Assistant Athletic Director for Marketing and Promotions

DEPARTMENT :

Athletics Marketing & Promotions

JOB DESCRIPTION:

PRIMARY DUTY:

The Assistant Athletics Director - Marketing & Promotions is responsible for coordinating marketing, promotions, and licensing for intercollegiate athletics.

ESSENTIAL FUNCTIONS:

• Develops and conducts the sports marketing program for intercollegiate athletics;
• Oversees production of all print, electronic, and other media advertising
• Aids the Deputy Athletic Director in the cultivation of corporate partners and sponsors
• Manages Game Day sponsorships
• Responsible for promoting ticket sales
• Develops and implements appropriate promotional and marketing programs to enhance program visibility and support to enhance attendance at Northwest athletic events—Must have promotional plan for ALL sports (to be approved by the Director of Athletics and marketing details approved by the Marketing office)
• Produces written game scripts for home games
• Monitors and maintains all aspects of the athletics department’s licensing program, including coordination with external vendors
• Oversees the operations of the video scoreboard in football and the sound systems in football, volleyball, basketball, soccer, baseball, and softball as a part of the game-day experience
• Supervises student assistants or part-time labor as part of the video board or sound systems operations or promotional activities
• Assists the Director of Athletics with special projects as assigned
• Works closely with the University Marketing office to coordinate and implement messaging, design, and provide support for the University marketing plan
• Performs other duties as assigned

REQUIREMENTS:

Education: Bachelor’s degree

Skills: Basic knowledge of marketing, promotions, and licensing; excellent communication skills, both written and presentation; excellent customer service and people skills            

WORKING CONDITIONS:

This position must work and travel nights, weekends, and holidays as necessary. This position must purchase and maintain a cellular device and service that will be used for work functions. This position must be responsible for plan choices, calling areas, service features, termination clauses, and paying for all charges associated with the cellular device and service.

       

SUPERVISORY RESPONSIBILITIES:

Supervises student assistants or part-time labor as part of the video board or sound systems operations or promotional activities; Supervises and conducts the athletics internship program for marketing and promotions

TYPICAL PHYSICAL DEMANDS:

Ability to lift up to 20 pounds

COMMUNITY:

Northwest Missouri State University located in Maryville, Missouri, a community of 12,000 with a diverse economy and a strong industrial base. Maryville is located 45 miles north of St. Joseph, Missouri, 90 miles north of Kansas City, Missouri, and 110 miles southeast of Omaha, Nebraska. For more information visit the city’s website at www.maryville.org.

UNIVERSITY:

With an enrollment of more than 8,500 students, Northwest is a coeducational, primarily residential four-year university that offers a broad range of undergraduate and selected graduate programs on its Maryville campus and through Northwest Online.

 

Founded in 1905, Northwest boasts a high retention rate and a graduation rate in the 95th percentile among its peers. Additionally, results of the Ruffalo Noel Levitz Student Satisfaction Inventory show Northwest students are more satisfied than students at national peers, and 78 percent of Northwest students report they would repeat their university experience, compared to 75 percent of students surveyed nationally at their respective institutions.

 

Furthermore, the University is a national model for student success and career placement with 93 percent of bachelor’s degree earners and 98 percent of master’s degree earners securing employment or continuing their education within six months of completing a degree at Northwest, according to the most recent data. 

 

Northwest places a high emphasis on profession-based learning to help graduates get a jumpstart on their careers while maintaining competitive tuition rates and generous financial assistance to help minimize the financial barriers students may face when pursuing a college degree.

 

Students have opportunities to build their résumés with experiences on campus in nearly every area of study, including the Horace Mann Laboratory School, National Public Radio affiliate KXCV, the R.T. Wright Farm, Mozingo Outdoor Education Recreation Area,  a partnership with the National Geospatial-Intelligence Agency or Knacktive, a student-driven integrated digital marketing communications agency. In conjunction with its emergency and disaster management program, Northwest organizes and hosts Missouri Hope, an annual mass casualty training exercise that attracts first responders and emergency workers from throughout the nation and provides hands-on training in preparation for a natural disaster.

 

The University’s vibrant and diverse learning community also offers more than 150 student organizations, and textbooks and a laptop are included in tuition, saving students an estimated $6,900 over four years. Northwest offers 1,200 student employment positions, allowing students to build professional skills through its internationally benchmarked student employment program. 

 

For more information about Northwest and its performance, visit www.nwmissouri.edu/aboutus/facts/.

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