Assistant Director of Events & Promotional Marketing

Job Summary:

The Wisconsin Athletics, Events & Promotional Marketing team is seeking an Assistant Director of Events & Promotional Marketing to join our team and be on the front lines of implementing marketing initiatives to drive attendance, enhance fan engagement and improve the gameday experience across venues. We strive to elevate the lives of our student athletes and supporters by developing marketing strategies that are true to the Wisconsin brand, move people emotionally and entice people to take action. The successful candidate will be responsible for developing, planning and executing professional, entertaining event day production. Depending on skill set, qualifications and experience, the position will have primary marketing responsibilities for a portion of UW's 23 varsity sports.

Typical responsibilities include the following:
- Develop pre-, post-, and in-game promotional activities to enhance revenue and improve game atmosphere.
- Create promotions targeted at specific fan segments per department research.
- In coordination with other external-facing team members, assist in crafting game day materials such as scripts, directing in-game timing and execution of promotions, on-field game presentation, video board features, music, public address reads and other elements during the season.
- Manage other assigned gameday responsibilities such as game day preparation (set-up/tear-down, etc.).
- Assist in planning and execution of special projects or events related to the athletic department and support efforts for all sports.

Responsibilities:

Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team. - 30% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets - 25% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results - 20% Develops, edits, monitors, and provides feedback on content - 25% Oversees creative development and project management processes for marketing activities

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Job Summary:

The Wisconsin Athletics, Events & Promotional Marketing team is seeking an Assistant Director of Events & Promotional Marketing to join our team and be on the front lines of implementing marketing initiatives to drive attendance, enhance fan engagement and improve the gameday experience across venues. We strive to elevate the lives of our student athletes and supporters by developing marketing strategies that are true to the Wisconsin brand, move people emotionally and entice people to take action. The successful candidate will be responsible for developing, planning and executing professional, entertaining event day production. Depending on skill set, qualifications and experience, the position will have primary marketing responsibilities for a portion of UW's 23 varsity sports.

Typical responsibilities include the following:
- Develop pre-, post-, and in-game promotional activities to enhance revenue and improve game atmosphere.
- Create promotions targeted at specific fan segments per department research.
- In coordination with other external-facing team members, assist in crafting game day materials such as scripts, directing in-game timing and execution of promotions, on-field game presentation, video board features, music, public address reads and other elements during the season.
- Manage other assigned gameday responsibilities such as game day preparation (set-up/tear-down, etc.).
- Assist in planning and execution of special projects or events related to the athletic department and support efforts for all sports.

Responsibilities:

Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team. - 30% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets - 25% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results - 20% Develops, edits, monitors, and provides feedback on content - 25% Oversees creative development and project management processes for marketing activities

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Required
Bachelor's Degree
Communications, Marketing, Journalism, Business, Education, Sports Administration, or related field is preferred.

Qualifications:

• A minimum of 3 years of professional experience in promotional marketing and/or event presentation
  
• Experience in managing students or intern programs
  
• Experience working with social media
  
• Ability to work with students, coaches, and administrators in a broad range of situations
  
• Ability to manage budgets
  
• Excellent written and verbal communication skills
  
• Extraordinary focus on customer service; service and solution oriented
  
• Must possess a good understanding of athletics and be able to work in a fast-paced, environment
  
• Ability to work non-standard hours, including evenings, weekends, and holidays as needed

Work Type:

Full Time: 100%

It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $65,449 ANNUAL (12 months)
Depending on Qualifications
Expected starting salary is approximately $65,449, depending on qualifications and experience.

Employees in this position can expect to receive benefits such as:

• Generous vacation, holidays, and paid time off;
  
• Competitive insurances and savings accounts; retirement benefits;
  
• Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass.
  

More Benefits information can be found at https://hr.wisc.edu/benefits/. 

Additional Information:

Conditions of Appointment: This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

How to Apply:

To ensure full consideration, please submit your completed application no later than 11:55 p.m. CST on the Apply By date. Your application should include:

1. A cover letter detailing how your qualifications and experiences align with the responsibilities of the position.
   
2. A comprehensive resume.
   

Please note that reference checks will be conducted for finalists. Applicants selected to proceed in the selection process will be notified directly. All applicants will receive notification once a final selection has been made and the search is complete.

Contact:

Tianwei Miller
tm6@athletics.wisc.edu
608-265-4138
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

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Official Title:

Marketing Manager(CM014)

Department(s):

A42-INTERCOLLEGIATE ATHLETICS/GENERAL OPERATNS/MARKETING

Employment Class:

Academic Staff-Renewable

Job Number:

313660-AS

 

The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu...

Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

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