Assistant Director of Game Day Creative

Posting Information

Posting Information

Department

Ath GOHEELS Productions-270400

Career Area

Athletics

Posting Open Date

03/11/2026

Application Deadline

View Full Description

Posting Information

Posting Information

Department

Ath GOHEELS Productions-270400

Career Area

Athletics

Posting Open Date

03/11/2026

Application Deadline

Open Until Filled

Yes

Position Type

Permanent Staff (EHRA NF)

Working Title

Assistant Director of Game Day Creative

Appointment Type

EHRA Non-Faculty

Position Number

00057749

Vacancy ID

NF0009595

Full Time/Part Time

Full-Time Permanent

FTE

1

Hours per week

40

Position Location

North Carolina, US

Hiring Range

Proposed Start Date

03/11/2026

Position Information

| Be a Tar Heel! |
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. | | Primary Purpose of Organizational Unit |
The Department of Athletics exists to provide educational and athletic opportunities to young men and women and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty administration, in addition, students in a common and shared experience. The purpose of Athletics is to provide an environment for student-athletes to learn, advance and excel both academically and athletically. This unit is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide and national recognition. It is an extremely important recruiting tool, not just for student-athletes, but also for students from all lifestyles. Through its athletic programs and its facilities, the University seeks to unite alumni, faculty, administration, and students in a common and shared experience. | | Position Summary |
The Assistant Director of Game Day Creative serves as a strategic leader within the Gameday Productions unit of Athletics and is responsible for the independent planning, development, and oversight of in-venue entertainment and game presentation strategies for assigned varsity sports. This position exercises discretion and independent judgment in developing creative, operational, and revenue-generating strategies that directly impact ticket sales, sponsorship fulfillment, brand positioning, and the overall fan experience.

This role is responsible for establishing and implementing creative direction, production standards, and presentation strategies that align with departmental objectives and institutional priorities. The position independently evaluates programming needs, determines content strategy, and makes decisions regarding creative concepts, sponsorship integration, messaging, and production execution.

The Assistant Director consults with senior athletics leadership, marketing, sponsorship sales, communications, and sport program administrators to develop revenue-enhancing initiatives and ensure alignment with contractual sponsorship obligations. The position has decision-making authority over the design, development, and execution of video board productions, LED programming, and multimedia storytelling efforts that influence multimillion-dollar sponsorship revenue and ticket sales.

This position also provides leadership and direction to full-time, part-time, student, and freelance production staff during planning and execution of events. The Assistant Director establishes production workflows, assigns responsibilities, evaluates performance, and ensures operational compliance with broadcast, sponsorship, and institutional standards.

Through independent analysis, strategic planning, and creative leadership, this position plays a significant role in advancing the Athletics Department’s brand, revenue objectives, and public visibility. | | Minimum Education and Experience Requirements |
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. | | Required Qualifications, Competencies, and Experience |
Video and Audio Knowledge: Must have intimate knowledge of professional video production. This includes knowledge of operating digital video cameras, planning, lighting, framing, audio acquisition, editing, encoding and other elements. The position will require knowledge of mixing and editing video and audio for broadcast output.
Requires a professional level knowledge of non-linear editing programs such as Adobe Premiere. Knowledge of other graphics programs such as Adobe Photoshop, Adobe AfterEffects and other applicable Adobe Creative Suite platforms are required.
Creativity: Creativity is crucial for the building of all projects. Products need to be motivating, invigorating and aspirational for viewers.
Broadcast Graphics and Live event production Knowledge: Requires an understanding of operation of Ross Xpression graphics systems and a moderate level of programming and scripting for those systems. Understanding of roles, equipment, and techniques needed to execute a multicamera live production. Working knowledge of production switchers, professional-level replay systems, data integration and other components needed to execute gameday productions.
Supervisory Skills: The ability to supervise part time and student assistants.
The ability to create elements that are original and special is essential. Position requires the ability to work many long hours, especially during the academic year. | | Preferred Qualifications, Competencies, and Experience |
A minimum of 4 years experience in athletics video production with at least 3 years experience working directly in video board production. All degrees must be received from appropriately accredited institutions. Expert in programming of Ross Xpression graphics systems including Tessera, scripting, and integration of Datalinq sources. A creative powerhouse who loves to inform and entertain.
Strong sports knowledge, rules, regulations, timing and customs. | | Special Physical/Mental Requirements |
Must be able to lift/move 25 lbs or greater. May be required to navigate stairs. Attention to detail essential. Must be able to manage a fast-paced, high-volume environment. Travel required. | | Campus Security Authority Responsibilities |

Not Applicable.

| | Special Instructions | | | Quick Link | https://unc.peopleadmin.com/postings/... |

Posting Contact Information

| Department Contact Name and Title | | | Department Contact Telephone or Email | | | Office of Human Resources Contact Information |

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

| | Equal Opportunity Employer Statement |
The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities. |

Applicant Documents

Required Documents 1. Curriculum Vitae / Resume 2. Cover Letter 3. List of References

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
   • Bachelor's, Master's, or Doctorate in a related field
   • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
   • Associate's in a related and 2 years of related experience
   • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
   • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
   • None of the above

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