Assistant Director of Marketing (2 Openings) - Marketing & Promotions

University of Florida

Gainesville, FL

Posted Date: May 15, 2026

QUALIFICATION

  • Salary Expectation
    Not Provided
  • Years of Experience
    2+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
SEC (DI)
About the Job
Job Description

Job Details

Description

POSITION RESPONSIBILITIES:

The University Athletic Association at the University of Florida is searching for two Assistant Directors to serve as the primary marketing contact and the marketing lead for assigned sport(s). Responsible for creating comprehensive marketing plans with a focus on ticket sales, attendance driving initiatives, fan experience enhancement strategies, and brand awareness. These positions have additional responsibilities on Football game days and supports other sports as needed. These positions require the incumbents to have strong customer service, problem-solving, interpersonal, and communication skills; excel in a dynamic, fast-paced, deadline-oriented environment; work independently and as part of a collaborative team; multitask effectively and meet deadlines; engage effectively with others of diverse cultures or backgrounds; and work a non-standard work week which will include evenings, weekends, holidays, and potential overnight travel. This posting will remain open until qualified candidates are chosen.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

Required Qualifications: Bachelor's Degree in Sports Management, Marketing, or a related field Two years of marketing experience at a collegiate or professional level Proficient in Microsoft Office Suite and Adobe Photoshop Valid driver’s license Preferred Qualifications: Experience with game presentation, sponsorship activation, project management, and digital marketing Working knowledge of SEC and NCAA rules and regulations

BENEFITS:

Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), athletic event tickets, employee events and recognition programs as well as possible relocation assistance. Competitive compensation package commensurate with candidate’s previous experience and qualifications. You can view our full benefits guide on the official job posting by clicking here.

ADDITIONAL INFORMATION:

Department History

University of Florida Communications 2025–2026

Person Role

Anthony Garro

Sr. Director of Football Creative

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Denver Parler

Assistant Athletics Director (Men's Basketball)

Scott Burns

Director of Football Communications

John Maxwell

Associate Director (Women's Basketball, Women's Tennis)

Matthew Hutchison

Associate Director (Secondary Football, Golf)

Lauren Staff

Associate Director (Softball)

University of Florida Marketing 2025–2026

Person Role

Jake Terkoski

Senior Director (Football, Men's & Women's Tennis, Women's Lacrosse, Men's & Women's Golf)

Nicole Jones

Senior Associate Athletics Director of Marketing, Fan Engagement & Branding

Katy Johnson

Director (Gymnastics, Baseball)

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Sam Leventhal

Associate Director of Creative Media and Branding

Hallie Merz

Associate Director of Creative Media and Branding

Ethan Roy

Associate Director, Football Social Media Strategy

Gertz Rigaud

Assistant Director of Creative Media & Branding

University of Florida Communications 2024–2025

Person Role

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Denver Parler

Assistant Athletics Director (Men's Basketball)

Matthew Hutchison

Associate Director (Secondary Football, Golf)

Sullivan Bortner

Associate Director (Baseball, Tertiary Football)

Lauren Staff

Associate Director (Softball)

Abby Wisecup

Assistant Director (Swim & Dive, Volleyball)

Vincent Wong

Assistant Director for Creative Video

University of Florida Marketing 2024–2025

Person Role

Jake Terkoski

Senior Director (Football, Men's & Women's Tennis, Women's Lacrosse, Men's & Women's Golf)

Nicole Jones

Senior Associate Athletics Director of Marketing, Fan Engagement & Branding

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Hallie Merz

Associate Director of Creative Media and Branding

Rachel Riger

Associate Director of Social Media & Digital Content

Trevor Goodwin

Associate Director (Men's Basketball, Cross Country, Track & Field)

Scott Hoffman

Assistant Director of Creative Video

Gertz Rigaud

Assistant Director of Creative Media & Branding

University of Florida Communications 2023–2024

Person Role

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Denver Parler

Assistant Athletics Director (Men's Basketball)

Rick Hurtado

Director of Football Communications

Herb Brooks

Associate Director (Softball)

Sullivan Bortner

Associate Director (Baseball, Tertiary Football)

Matthew Hutchison

Assistant Director (Men's & Women's Golf, Football)

Meg Christenson

Assistant Director (Women’s Basketball, Women’s Tennis)

University of Florida Marketing 2023–2024

Person Role

Nicole Jones

Sr. Associate AD of Marketing, Fan Engagement & Branding

Scott Palanjian

Assistant Athletic Director

Jake Terkoski

Sr. Director (Football, Men’s & Women’s Swimming & Diving, Men’s & Women’s Golf)

Katy Johnson

Director, Marketing

Yanna Pantelis

Director

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Sam Leventhal

Associate Director of Creative Media and Branding

Bruce Floyd

Associate Director of Social Media and Digital Analytics

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