Associate Athletics Director, Ticket Sales & Marketing

Associate Athletics Director, Ticket Sales & Marketing - (2600005K)

Job Summary 

Towson University (TU) has earned distinction as both a top-100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland.  Towson University fosters a climate that is grounded in respect to cultivate the intellectual and personal growth of the entire university community.

The Associate Athletic Director for Ticket Sales & Marketing is a senior leadership role responsible for driving revenue growth, maximizing fan engagement, and building operational excellence within the Athletics Department. This position provides strategic direction and daily oversight of ticket sales and marketing functions, with a strong emphasis on staff development, cross-departmental impact, and process efficiencies. The Associate AD will cultivate a high-performance culture, implement data-informed strategies, and develop scalable systems that enhance revenue generation while elevating the fan experience.

Responsibilities and Duties

Strategic Revenue Leadership

Associate Athletics Director, Ticket Sales & Marketing - (2600005K)

Job Summary 

Towson University (TU) has earned distinction as both a top-100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland.  Towson University fosters a climate that is grounded in respect to cultivate the intellectual and personal growth of the entire university community.

The Associate Athletic Director for Ticket Sales & Marketing is a senior leadership role responsible for driving revenue growth, maximizing fan engagement, and building operational excellence within the Athletics Department. This position provides strategic direction and daily oversight of ticket sales and marketing functions, with a strong emphasis on staff development, cross-departmental impact, and process efficiencies. The Associate AD will cultivate a high-performance culture, implement data-informed strategies, and develop scalable systems that enhance revenue generation while elevating the fan experience.

Responsibilities and Duties

Strategic Revenue Leadership

• Develop and execute a comprehensive, multi-year ticket sales and marketing strategy aligned with departmental revenue goals.
• Lead revenue forecasting, pricing strategy, packaging, and promotional planning across all ticketed sports.
• Identify and implement new revenue streams, dynamic pricing models, and data-driven sales initiatives.
• Collaborate with development, sponsorship, NIL, and external relations teams to maximize integrated revenue opportunities.

Departmental Impact & Cross-Functional Collaboration

• Serve as a senior leader within the Athletics Department, contributing to strategic planning and institutional initiatives.
• Align ticket sales and marketing efforts with brand positioning, communications strategy, and game-day operations.
• Provide revenue analytics and performance insights to senior administration.
• Ensure marketing campaigns support attendance goals, donor engagement, student participation, and community outreach.

Staff Development & Talent Pipeline

• Directly supervise ticket sales and marketing staff.
• Develop clear performance metrics, accountability systems, and professional development plans.
• Mentor emerging leaders and establish a culture of collaboration, innovation, and results.

Operational Efficiency & Systems Optimization

• Evaluate and refine ticketing systems, CRM platforms, reporting tools, and marketing workflows to increase efficiency.
• Standardize sales processes, call campaigns, and lead management practices.
• Implement automation, segmentation strategies, and data tracking to improve productivity and ROI.
• Oversee budget management and resource allocation to ensure cost-effective operations.
• Identify redundancies and streamline internal processes to maximize staff output.

Marketing & Fan Engagement

• Oversee integrated marketing campaigns across digital, social, email, paid media, and in-venue channels.
• Utilize fan data to enhance targeting, retention strategies, and lifetime value.
• Drive attendance initiatives for priority sports while supporting broad-based program visibility.
• Enhance game-day atmosphere in collaboration with game operations and fan experience teams.
• Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies. 

Qualifications and Skills

Required Qualifications:

• Bachelor's degree

• Five years of relevant work experience

• Experience in Division I athletics or professional sports

• Track record of building high-performing sales cultures

• Strong analytical mindset with the ability to translate data into action

• Entrepreneurial approach to revenue development and fan engagement

Salary and Benefits 

Targeted hiring range is $90,000 - $95,000 and full university benefits that include 22 days of annual leave, up to 17 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, please click here. TU also offers a variety of great perks and discounts, which can be found here. For consideration, please submit a cover letter and resume with your online application. This position will be open for 7 days.  
 

Organization

: Athletics Division

Primary Location

: Main Campus

Job Posting

: Mar 23, 2026

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