DIGITAL MARKETING
Posted Date: Jan 22, 2025
QUALIFICATION
-
Salary Expectation
Not Provided -
Years of Experience
Not Provided -
Work Type
Part-time
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SPORTS/DEPARTMENT
LOUISVILLE ATHLETICS INTERNSHIP - DIGITAL MARKETING
LOUISVILLE ATHLETICS INTERNSHIP PROGRAM
The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.
Learning objectives for the Digital Marketing Intern include, but are not limited to:
- Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
- Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
- Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
- Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
- Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.
LOUISVILLE ATHLETICS INTERNSHIP - DIGITAL MARKETING
LOUISVILLE ATHLETICS INTERNSHIP PROGRAM
The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.
Learning objectives for the Digital Marketing Intern include, but are not limited to:
- Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
- Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
- Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
- Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
- Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.
University of Louisville Communications 2025–2026
| Person | Role |
|---|---|
Andrew Osborn |
Director of Multimedia Production / Director of Technical Production |
Tim Haag |
Director of Graphic Design |
Alyssa Sconzo |
Director of Digital StrategyMEDIA CONTACT - Spirit |
Rocco Gasparro Departing
|
Director of Media RelationsMEDIA CONTACT - Football, Men's Golf |
Dana Brown |
Assistant Director of Strategic Communications/NIL StrategyMEDIA CONTACT - Men's Basketball, Rowing, Women's Tennis |
Kennedy Knisley |
Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Softball, Men's Soccer, Men's Golf |
Sam Gercak |
Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Cross Country, Track & Field, Volleyball, Swim & Dive |
Matt Paras |
Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Women's Basketball, Women's Soccer, Women's Golf |
University of Louisville Marketing 2025–2026
| Person | Role |
|---|---|
Olivia Higgins Biven |
Assistant AD/Brand, Licensing & Creative Services |
Zack McKay |
Assistant AD/Strategic Marketing & NIL |
Theo Smith Departing
|
Director of Social Media and Creative Content |
Amanda Roussin |
Director of Digital Marketing |
Zack Day |
Director of Marketing |
Nick Kanine |
Associate Director of Fan Experience |
Anne Burkhead |
Associate Director of Fan Experience |
KC Buckley |
Assistant Director of Fan Experience |
University of Louisville Communications 2024–2025
| Person | Role |
|---|---|
|
Andrew Osborn |
Director of Multimedia Production / Director of Technical Production |
JB Allen |
Video Creative Director |
|
Alyssa Sconzo |
Director of Digital Strategy |
|
Rocco Gasparro |
Director of Media Relations |
|
Kennedy Knisley |
Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Softball, Men's Soccer |
|
Matt Paras |
Assistant Director of Media Relations/Creative Communications |
|
Sam Gercak |
Assistant Director of Media Relations/Creative Communications |
|
Dana Brown |
Assistant Director of Strategic Communications/NIL Strategy |
University of Louisville Marketing 2024–2025
| Person | Role |
|---|---|
|
Theo Smith |
Director of Social Media and Creative Content |
|
Olivia Higgins Biven |
Director of Brand Marketing & Licensing |
|
Anne Burkhead |
Assistant Director of Marketing |
|
Amanda Roussin |
Assistant Director of Digital Marketing |
|
Nick Kanine |
Assistant Director of Marketing |
|
Zack Day |
Assistant Director of Marketing |
Emily Bridges |
Assistant Director of Marketing |
University of Louisville Communications 2023–2024
| Person | Role |
|---|---|
Zach Greenwell |
Associate AD/Media Relations & Strategic Communications |
|
JB Allen |
Video Creative Director |
|
Andrew Osborn |
Director of Multimedia Production / Director of Technical Production |
|
Alyssa Sconzo |
Director of Digital Strategy |
|
Rocco Gasparro |
Director of Media Relations/Football/M Golf/Lacrosse |
|
Jackson Sepko |
Assistant Director of Creative Communications |
|
Sam Gercak |
Assistant Director of Media Relations/Creative Communications |
|
Matt Paras |
Assistant Director of Media Relations (W Basketball/W Soccer/W Golf)/Creative Communications |
University of Louisville Marketing 2023–2024
| Person | Role |
|---|---|
Austin Hertzler |
Director of Brand Creative Solutions |
|
Joe Johnson |
Motion Graphics Creative Director |
|
Olivia Higgins Biven |
Director of Brand Marketing & Licensing |
|
Anne Burkhead |
Assistant Director of Marketing |
|
Amanda Roussin |
Assistant Director of Digital Marketing |
|
Nick Kanine |
Assistant Director of Marketing |
|
Zack Day |
Assistant Director of Marketing |
|
Emily Bridges |
Assistant Director of Marketing |
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