Director, Digital Media

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Job Title:

Director, Digital Media

Department:

View Full Description

Screen reader users may encounter difficulty with this site. For assistance with applying, please contact hr-accessibleapplication@osu.edu. If you have questions while submitting an application, please review these frequently asked questions.

Current Employees and Students:

If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process.

Welcome to The Ohio State University's career site.  We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following:

• Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required.

• Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application. 

Job Title:

Director, Digital Media

Department:

Athletics | Marketing

Job Description
The Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing & Fan Experience unit, providing strategic oversight for the department’s comprehensive digital presence across OhioStateBuckeyes.com, official Athletics social media channels, and the Ohio State Buckeyes App. Reporting to the Associate Athletics Director for Marketing & Live Events, this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms.

The Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives. Responsibilities include directing social media strategy, overseeing website and app content, and guiding the development of emerging digital platforms. The position ensures alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing & Email Strategy, and communications teams.

This role directs all live-streamed press conferences and digital broadcasts across Athletics web, app, YouTube, and social media channels, ensuring high production standards and coordinated distribution. The Director also supervises the Assistant Director of Digital Media, Website, working together to analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.

The Director provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels. The position manages the department’s relationship with its website and app provider and serves as the Athletics liaison to the university’s social media department to ensure coordinated messaging and collaborative opportunities.

Additionally, the Director oversees the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences that support daily content needs and departmental priorities. The Director is expected to demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint.
 

Minimum Education Required
Bachelor's Level Degree or equivalent combination of education and experience

Required Qualifications
At least 3 years of relevant experience. Experience leading a team in a fast-paced work environment in the immediate world of social media, digital media and copy writing; supervisory experience; excellent written and verbal communication skills; creativity; experience with design/desktop publishing and video editing; ability to manage a large flow of information and multiple projects; self-motivation; exceptional organizational skills; ability to work effectively with a diverse population. Ability to stay ahead of technologies and the most current web, social, video and design trends. A passion for college athletics and the sports industry. Ability to analyze to analyze data to increase fan engagement and revenue streams.

FUNCTION: Marketing & Communications

SUBFUNCTION: Digital Channel Production

CAREER BAND: Managerial

CAREER LEVEL: M1

Additional Information:

Location:

Fawcett Center for Tomorrow (0284)

Position Type:

Regular

Scheduled Hours:

40

Shift:

Varying Shifts

_ Final candidates are subject to successful completion of a background check.  A drug screen or physical may be required during the post offer process. _

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

The university is an equal opportunity employer, including veterans and disability. 

As required by Ohio Revised Code section 3345.0216, Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.

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