Director, Football Creative Content

University of Pittsburgh

Pittsburgh, PA

Posted Date: Apr 21, 2026

QUALIFICATION

  • Salary Expectation
    Not Provided
  • Years of Experience
    5+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
ACC (DI)
About the Job
Job Description

Director, Football Creative Content

Athletics Administration - Pennsylvania-Pittsburgh - (26002319)

 

The Director, Football Creative Content reports to the Associate Athletic Director, Football Content Strategy, and serves as a senior creative leader for Pitt Football’s content operation. This position is responsible for driving the program’s social media strategy, visual identity, and creative direction — keeping Pitt Football’s brand fresh, consistent, and ahead of the curve. The role leads graphic design, photography efforts, and social media execution for the program year-round while helping manage and mentor a growing creative team.

Job Summary

Leads team and manages the creative services function for the University. Oversees multiple creative projects from inception to completion and determines project objectives and themes. Ensures adherence to timelines, budgets, and vision.

Essential Functions 

The Director, Football Creative Content serves as a senior creative leader within Pitt Football's content operation, responsible for driving the program's social media strategy, visual identity, and overall creative direction. This position helps lead the planning, execution, and day-to-day management of Pitt Football's social media presence, maintaining a fresh, consistent, and competitive brand voice that reflects the culture of the program and resonates with recruits, fans, and donors alike. The Director identifies and acts on emerging trends in real time, integrating new and creative approaches to storytelling that keep the program ahead of the curve across all platforms.

This position also serves as a lead designer for graphics production, developing high-quality visual content for social media, recruiting collateral, and brand storytelling initiatives. The Director helps lead photography efforts for the program year-round — including game coverage, practice, recruiting visits, and feature content — while maintaining an organized, accessible digital asset archive that supports the full creative team and broader department.

Department History

University of Pittsburgh Communications 2025–2026

Person Role

Scott Swegan

Senior Associate Athletic Director, CommunicationsChief Communications Officer

Jason Knavel

Assistant Athletic Director, CommunicationsMEDIA CONTACT-Men's Basketball

Mike Annarella

Director, Football Communications

Patrick O'Shea

Director of In-Venue & Fan Experience Technology

Dan Lee

Assistant Director, Graphic Design

Elisabeth Schmidt

Assistant Director, CommunicationsMEDIA CONTACT-Softball, Wrestling, Men's Basketball-Secondary

Rachel Bilenki

Assistant Director, CommunicationsMEDIA CONTACT-Men's Soccer, Women's Soccer, Swimming & Diving, Lacrosse

Charissa Coleman

Assistant Director, CommunicationsMEDIA CONTACT-Volleyball, Gymnastics

University of Pittsburgh Marketing 2025–2026

Person Role

Katie Berry

Departing
Assistant Athletic Director, Marketing

Ben Mitchell

Assistant Athletic Director, Creative and Digital Media

Trevor Fontan

Assistant Athletic Director, Fan Experience

Joe Lassi

Assistant Athletic Director, Social Media Strategies

Breanna Schroth

Assistant Athletic Director, Strategic Engagement

Celeste Welsh

Director, Community Engagement

Max Behr

Director, Creative Media

Caspar Henneman

Assistant Director, Broadcast & Video Production

University of Pittsburgh Communications 2024–2025

Person Role

Breanna Schroth

Assistant Athletic Director, Panther Club Operations and Communications

Mike Annarella

Director, Football Communications

Patrick O'Shea

Director, Strategy and Operations

Eric Davies

Assistant Director of Digital Media

Cassie Smith

Assistant Director, Social Media and Media Operations MEDIA CONTACT-Cross Country, Track & Field

Dominic Pasquale

Assistant Director, Strategic CommunicationsMEDIA CONTACT-Baseball, Swimming & Diving, Football-Second

Charissa Coleman

Assistant Director, Strategic Communications MEDIA CONTACT-Volleyball

Elisabeth Schmidt

Assistant Director, Strategic Communications MEDIA CONTACT-Softball, Wrestling, Men's Basketball-Secondary

University of Pittsburgh Marketing 2024–2025

Person Role

Paul Barto

Associate Athletic Director, Broadcast and Video Production

Breanna Schroth

Assistant Athletic Director, Panther Club Operations and Communications

Ben Mitchell

Senior Director, Creative and Digital Media

Celeste Welsh

Director, Community Engagement

Max Behr

Director, Creative Media

Joe Lassi

Director, Social Media

Trevor Fontan

Director, Marketing

Aaron Fordyce

Director, Marketing

University of Pittsburgh Communications 2023–2024

Person Role

EJ Borghetti

Executive Associate Athletic Director, Strategic Communications

Louie Spina

Director of Strategic Communications (WBB, XC, T&F)

R.J. Sepich

Director of Football Communications and Digital Strategy

Patrick O'Shea

Director, Strategy and Operations

Breanna Schroth

Director, Panther Club Marketing and Communications

Eric Davies

Assistant Director of Digital Media

Cassie Smith

Assistant Director of Social Media & Media Operations

Maggie Rolicheck

Assistant Director of Donor Communications

University of Pittsburgh Marketing 2023–2024

Person Role

Katie Berry

Assistant Athletic Director, Marketing

Ben Mitchell

Director of Graphic Design

Celeste Welsh

Director of Community Engagement and Football Operations

Joe Lassi

Director of Social Media

Aaron Fordyce

Director, Marketing

Trevor Fontan

Director, Marketing

Breanna Schroth

Director, Panther Club Marketing and Communications

Tom Lafe

Director of Key Partnerships

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