Director of Athletics Social Media and Digital Strategy

University of Iowa

Iowa City, IA

Posted Date: Apr 04, 2026

QUALIFICATION

  • Salary Expectation
    $47,000/yr
  • Years of Experience
    2+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
Big Ten (DI)
About the Job
Job Description

The University of Iowa Department of Athletics seeks applications for a Director of Athletics Social Media and Digital Strategy. This is a full-time (at-will and FLSA-exempt) position which includes full University benefits. The University of Iowa is an NCAA Division I institution and a member of the Big Ten Conference. The Department of Athletics manages 22 varsity sports programs and related events with a workforce of approximately 250 regular employees and 300 temporary employees. Athletics is a people-centric organization that operates under a “Win. Graduate. Do It Right.” philosophy. For more information regarding Athletics, please click here.

Responsibilities: The Director of Athletics Social Media & Digital Strategy is responsible for creating strong social media and digital content that strengthens and protects the brand. Develop creative and innovative ideas that enhance our digital platforms, engage our digital audiences, and foster revenue generating systems. Exercise strong knowledge and proficient use of social media channels including Facebook, Twitter, Instagram, and YouTube. Accurately research, organize and interpret information and analytics. Assist in the coordination and preparation of external relation plans and lead implementation of new digital engagement advancement strategies. This position may also oversee communication strategies for select sport programs. Exhibit sound judgement as it relates to all forms of communication. This position includes direct oversight of full-time employees, full-time interns, and student interns.

Benefits Highlights: Excellent fringe benefit package including paid vacation and sick leave; health, dental, life, and disability insurance options; and generous employer contributions into retirement plans. The University of Iowa is a Big Ten, nationally ranked research university with 30,000 students located in Iowa City. A vibrant community boasting excellent public schools, safe, comfortable neighborhoods, affordable housing, a highly educated population, and numerous cultural, recreational, and sporting opportunities and events contribute to the Iowa City area frequently appearing high on the best-places-to-live listings. Go to “Working at Iowa” to learn more.

Required Qualifications:

  • Bachelor’s degree in a related field (e.g. marketing, business, communications, public relations, journalism), or an equivalent combination of education and experience;
  • At least two years of full-time sports marketing or communications experience;
  • Working knowledge of and the ability to:

    • Develop and perform specific tasks related to managing a variety of social media accounts
    • Demonstrate excellent oral and written communication skills, through exemplary customer service to all constituents
    • Create, manage, and schedule effective social media content
Department History

University of Iowa Communications 2025–2026

Person Role

Matt Weitzel

Associate Athletics Director, Strategic Communications

James Allan

Director, Strategic Communications

Bailey Turner

Associate Director, Strategic Communications

Sam Basler

Associate Director, Strategic Communications

Traci Wagner

Assistant Director, Strategic Communications

John Leo

Assistant Director, Strategic Communications

Adrian Delgado

Coordinator Intern, Strategic Communications and Digital Strategy

Elizabeth Higley

Coordinator Intern, Strategic Communications and Digital Strategy

University of Iowa Marketing 2025–2026

Person Role

Dale Arens

Assistant Athletics Director, Trademark & Licensing

Kelsey Laverdiere

Departing
Associate Athletics Director, Marketing & Multimedia

Brian Clarke

Director, Marketing

Matthew Ellison

Director, Graphic Design

Brian Ray

Director, Photography

Stephen Mally

Associate Director, Photography

Mind Gardner

Assistant Director, Graphic Design

Demarcus Heglar

Assistant Director, Marketing

University of Iowa Communications 2024–2025

Person Role

James Allan

Director, Strategic Communications

Matt Weitzel

Associate Athletics Director, Strategic Communications

Bailey Turner

Associate Director, Strategic Communications

Sam Basler

Associate Director, Strategic Communications

Traci Wagner

Assistant Director, Strategic Communications

Leandra Harasta

Assistant Director, Strategic Communications

John Leo

Assistant Director, Strategic Communications

University of Iowa Marketing 2024–2025

Person Role

Dale Arens

Assistant Athletics Director, Trademark & Licensing

Kelsey Laverdiere

Associate Athletics Director, Marketing & Multimedia

Matthew Ellison

Director, Graphic Design

Dalton Conrad

Interim Executive Director, Athletics Video

Brian Clarke

Director, Marketing

Mind Gardner

Assistant Director, Graphic Design

Demarcus Heglar

Assistant Director, Marketing

Matt Nelson

Assistant Director, Athletics Video

University of Iowa Communications 2023–2024

Person Role

Matt Weitzel

Associate Athletics Director, Strategic Communications

James Allan

Associate Director, Athletic Communications & Athletics Content

Traci Wagner

Assistant Director, Athletic Communications

Hannah Ossman

Assistant Director, Athletic Communications

Bailey Turner

Assistant Director, Strategic Communications

Sam Basler

Assistant Director, Athletic Communications

Leandra Harasta

Assistant Director, Strategic Communications

John Leo

Assistant Director, Strategic Communications

University of Iowa Marketing 2023–2024

Person Role

Dale Arens

Assistant Athletics Director, Trademark & Licensing

Kelsey Laverdiere

Associate Athletics Director, Marketing & Multimedia

Brian Clarke

Director, Marketing

Matthew Ellison

Director, Graphic Design

Brian Ray

Director, Photography

Stephen Mally

Associate Director, Photography

Mind Gardner

Assistant Director, Graphic Design

Demarcus Heglar

Assistant Director, Marketing

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