Job Description Summary

Organization's Summary Statement:

The Director of Creative Recruiting Content serves as the primary architect for the Women’s Basketball program’s visual brand and recruiting identity. This role is responsible for the strategic development and execution of an annual programmatic aesthetics plan, ensuring a consistent and elite brand presence across all platforms.

Key Responsibilities:

Creative Content Production: Lead the creation, capture, and publication of high-impact photography and trend-driven short-form video content for social media and recruiting.

Recruiting Strategy: Drive recruitment efforts through the execution of elite prospect photoshoots (including studio work) and the creation of personalized content for official and unofficial visits.

Social Media Management: Grow audience engagement by managing team accounts with innovative, platform-specific content that resonates with fans and prospects.

Brand Leadership: Manage the year-round aesthetics plan for the program, supporting the Head Coach’s vision and staff needs to maintain a premier competitive image.

Professional Compliance: Foster positive relationships across the university and community while maintaining a strict commitment to NCAA, Big Ten, and University compliance and academic standards.

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Job Description Summary

Organization's Summary Statement:

The Director of Creative Recruiting Content serves as the primary architect for the Women’s Basketball program’s visual brand and recruiting identity. This role is responsible for the strategic development and execution of an annual programmatic aesthetics plan, ensuring a consistent and elite brand presence across all platforms.

Key Responsibilities:

Creative Content Production: Lead the creation, capture, and publication of high-impact photography and trend-driven short-form video content for social media and recruiting.

Recruiting Strategy: Drive recruitment efforts through the execution of elite prospect photoshoots (including studio work) and the creation of personalized content for official and unofficial visits.

Social Media Management: Grow audience engagement by managing team accounts with innovative, platform-specific content that resonates with fans and prospects.

Brand Leadership: Manage the year-round aesthetics plan for the program, supporting the Head Coach’s vision and staff needs to maintain a premier competitive image.

Professional Compliance: Foster positive relationships across the university and community while maintaining a strict commitment to NCAA, Big Ten, and University compliance and academic standards.

Physical Demands:
This position requires working during evenings and weekends, which are considered non-standard work hours. While performing the essential functions of the job, the employee operates a computer and other office devices such as telephones, copy machines, fax machines, etc.; Constantly moves about the facility and event site before, during and after events to service clients; and constantly communicates via telephone, email and in person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing, and lifting up to 20 pounds.

Preferences:
Experience working within a fast-paced, high-volume educational or collegiate institution.

Licenses/ Certifications: NA

Additional Job Details

Minimum Qualifications:

Education : Bachelor’s degree from an accredited college or university.

Experience : Knowledge of and commitment to compliance with all NCAA, Big Ten Conference, and university rules and regulations, as well as dedication to the full academic development of student-athletes. Strong communication, organization, and administrative skills.

Required Application Materials : Resume, Cover letter, and References (3).

 

Best Consideration Date: April 22, 2026

 

Posting Close Date: NA.

 

Open Until Filled: Yes.

 

Financial Disclosure Required

No

For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department

PRES-ICA-Women's Sports

Worker Sub-Type

Faculty Regular

Salary Range

$65,000 - $85,000

Benefits Summary

For more information on Regular Faculty benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization.  Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University’s Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

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