Director of NIL Strategy & Athlete Marketing

Job Description

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Req Id:  37535

Job Title:  Director of NIL Strategy & Athlete Marketing

City:  West Lafayette

Job Description: 

Job Summary

The Director of NIL Strategy & Athlete Brand Development is a leadership role focused on proactively generating and managing Name, Image, and Likeness (NIL) opportunities for student-athletes across all varsity sports at Purdue. In this role, you will serve as the strategic and operational leader of Boiler BrandWorks, Purdue’s in-house NIL marketing agency dedicated to connecting student-athletes with businesses and brands, locally and nationally.

Job Description

Apply now

Req Id:  37535

Job Title:  Director of NIL Strategy & Athlete Marketing

City:  West Lafayette

Job Description: 

Job Summary

The Director of NIL Strategy & Athlete Brand Development is a leadership role focused on proactively generating and managing Name, Image, and Likeness (NIL) opportunities for student-athletes across all varsity sports at Purdue. In this role, you will serve as the strategic and operational leader of Boiler BrandWorks, Purdue’s in-house NIL marketing agency dedicated to connecting student-athletes with businesses and brands, locally and nationally.

Acting as an in-house marketing agent, the you will source and manage NIL partnerships, enhance athlete brand development, and provide education and personalized guidance to athletes and stakeholders. This position plays a central role in aligning NIL efforts with institutional values while promoting long-term brand growth for student-athletes.

What You'll Be Doing:

• Leading Boiler BrandWorks by developing and executing a comprehensive, university-wide NIL strategy that proactively sources, evaluates, negotiates, and manages fair-market opportunities for Purdue student-athletes across all sports—ensuring all partnerships align with Purdue’s values and comply with NCAA and institutional policies
• Serving as the primary contact for brands, sponsors, agencies, alumni, and other external partners seeking to engage with Purdue student-athletes
• Managing inbound NIL requests and questions from internal and external stakeholders, including coaches, staff, and businesses
• Assisting student-athletes in managing NIL activities—scheduling appearances, coordinating marketing campaigns, and handling media inquiries—while providing one-on-one guidance on personal branding, marketplace positioning, and social media strategy
• Collaborating with Purdue Sports Properties to align NIL strategy with multimedia rights partnerships
• Representing Purdue Athletics at NIL and brand marketing industry events and conferences
• Delivering educational programming (individual and group) on contracts, tax issues, financial literacy, and professional representation
• Supporting athletes’ use of digital platforms (e.g., INFLCR, Captiv8) to monitor and enhance their market value
• Ensuring all NIL activities are compliant with NCAA, Big Ten, and Purdue policies
• Tracking NIL trends and activities and preparing reports for internal stakeholders to inform strategic decisions

What We're Looking For:

• Bachelor’s degree 
• 4 years of experience; 3 years in athlete marketing, brand partnerships, talent representation, or NIL-focused strategy and management; 1 year in general marketing, business administration, athletics setting or closely related field
• Demonstrated success securing and negotiating endorsement, licensing, or sponsorship deals for athletes, entertainers, or influencers
• Strong understanding of NCAA NIL policy, marketplace platforms, and current industry trends
• Excellent communication skills and the ability to build trust with athletes, agents, coaches, and external stakeholders
• Ability to create brand development strategies tailored to individual athletes
• Strategic thinker with strong project management skills and an entrepreneurial mindset
• Travel

Nice to Have:

• Degree in Marketing, Sports Management, Business, Communications, or related field
• Experience working in an intercollegiate or professional athletics setting
• Familiarity with the unique demands of high-profile athletic programs and the recruiting process
• High level of integrity, discretion, and professionalism in managing confidential matters
• Understanding of Big Ten Conference policies and competitive landscape
• Prior experience with football and Olympic sport athlete development

What We'd Like You to Know:

• Learn more aboutPurdue’s benefits summary
• Purdue will not sponsor employment authorization for this position
• A Background Check is required for employment in this position
• FLSA: Exempt (Not Eligible For Overtime)
• Retirement Eligibility: Defined Contributions Waiting Period
• Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

Apply now

Posting Start Date:  6/5/25

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