Name, Image, & Likeness Coordinator (Public Affairs/Communications Specialist II)

Position Summary

We are seeking a dynamic and dedicated professional to lead and coordinate all aspects of the Name, Image, and Likeness (NIL) Program at SDSU. This pivotal role involves:

Overseeing the day-to-day operations of the NIL program, ensuring strict compliance with SDSU policies and NCAA regulations.

Unlocking exciting opportunities for student-athletes to maximize their NIL potential.

Collaborating closely with campus partners, external stakeholders, and student-athletes to:

Raise awareness of the NIL program.

Spearhead innovative marketing initiatives.

Deliver comprehensive NIL education.

Driving the program's sustained growth and long-term success through:

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Position Summary

We are seeking a dynamic and dedicated professional to lead and coordinate all aspects of the Name, Image, and Likeness (NIL) Program at SDSU. This pivotal role involves:

Overseeing the day-to-day operations of the NIL program, ensuring strict compliance with SDSU policies and NCAA regulations.

Unlocking exciting opportunities for student-athletes to maximize their NIL potential.

Collaborating closely with campus partners, external stakeholders, and student-athletes to:

Raise awareness of the NIL program.

Spearhead innovative marketing initiatives.

Deliver comprehensive NIL education.

Driving the program's sustained growth and long-term success through:

Strategic communication and relationship-building.

Event management to enhance engagement and visibility.

Contributing to SDSU’s branding efforts while fostering entrepreneurial development among student-athletes.

Join us in shaping the future of our student-athletes and the NIL program—

apply now!

Position Information

This is a full-time (1.0 time-base), benefits eligible, temporary position with an anticipated end date of June 30, 2026, with the possibility of reappointment.

This position is designated as exempt under FLSA and is not eligible for overtime compensation.

Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.

The individual hired into this role will work on campus at SDSU in San Diego.

Department Summary

The Department of Athletics, utilizing the services of over 150 employees, is responsible for the intercollegiate athletics program at San Diego State University. Currently, there are 18 sport programs, approximately 450 student-athletes, and 17 offices in the department. The offices include the following: The Aztec Club, Administration, Athletic Medicine, Business Office, Communications, Compliance, Corporate Sales, Development, Equipment, Event Management/Facilities and Operations, Human Resources, Information Technology, Marketing, Strength and Conditioning, Student-Athlete Academic Support Services, Ticket Office, and Video.

For more information regarding the Athletics department, click here .

Education and Experience

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification

Key Qualifications

Demonstrated ability to effectively communicate, both written and orally, the application of regulations across a wide range of people and situations.

Proficient knowledge of NCAA rules and regulations.

Ability to foster a culture of compliance and keep confidential information.

Must be able to work well with a diverse population of student-athletes, staff, and coaches in a team atmosphere.

Analytical experience as it relates to legislative rules interpretation.

Demonstrated experience and understanding of state and federal laws surrounding college athletics.

Experience with contracts, licensing agreements, and intellectual property rights.

Compensation and Benefits

Starting salary upon appointment is not expected to exceed $5,417 per month.

Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.

San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here .

CSU Classification Salary Range: $4,146 - $7,500 per month.

SDSU Values

At SDSU, our diversity gives us power and benefits every single member of our community. Consistent with California law and federal civil rights laws, SDSU provides equal opportunity for all in education and employment. We encourage all members of our community to purposefully learn from one another through open and respectful dialogue and responsible engagement. We strongly preserve the right to free expression and encourage difficult conversations that help lead to improved individual and community learning and cohesion.

Principles of Community

At San Diego State University, we are a community of diverse individuals who have and represent many perspectives, beliefs, and identities. This diversity lends our community strength, and we commit to creating and sustaining an inclusive and intellectually vibrant environment that benefits all members of our university.

SDSU’s Principles of Community is an aspirational statement that is intended to evolve over time. The statement reflects the ideals we are encouraged to uphold in our interactions with one another.

Equal Opportunity and Excellence in Education and Employment

All university programs and activities are open and available to all regardless of race, sex, color, ethnicity, or national origin. Consistent with California law and federal civil rights laws, San Diego State University (SDSU) provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. SDSU complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.

SDSU is a diverse community of individuals who represent many perspectives, beliefs, and identities, committed to fostering an inclusive, respectful, and intellectually vibrant environment. We cultivate a culture of open dialogue, mutual respect, and belonging to support educational excellence and student success. Through academic programs, student organizations and activities, faculty initiatives, and community partnerships, we encourage meaningful engagement with diverse perspectives. As a higher education institution, we are dedicated to advancing knowledge and empowering individuals to reach their full potential by prioritizing inclusive curriculum development, faculty and staff training, student mentorship, and comprehensive support programs. At SDSU, excellence is built on merit, talent, diversity, accessibility, and equal opportunity for all.

Supplemental Information

Apply by March 30, 2025 to ensure full consideration

. Applications submitted after this date will be reviewed on an as-needed basis, and the position will remain open until filled.

The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. SDSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current SDSU employee who was conditionally offered the position.

SDSU is a smoke-free campus. For more information, please click here .

Reasonable accommodations will be provided for qualified applicants with disabilities who request an accommodation by contacting Pang Thao at pythao@sdsu.edu .

Apply Now

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