Promotions & Fan Engagement Specialist

Working Title: Promotions and Fan Engagement Specialist

Classification Title: Public Affairs/Communication Specialist II

Posting Details

Priority Application Date (Posting will remain open until filled): Sunday, September 14, 2025 @ 11:55 PM PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general supervision of the Senior Associate Athletic Director of External Affairs, the Promotions and Fan Engagement Specialist is responsible for strategically planning and executing all marketing efforts for the department of Athletics with the goals of increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events. The incumbent is responsible for the day-to-day operations, game-day operations, promotions, on-court/on-field promotions and manages the fan engagement budget.

The Promotions and Fan Engagement Specialist schedules and provides lead work direction to the students, interns, volunteers and Casual Workers who make up the Promotions and Fan Engagement team as well as marching/pep bands and spirit groups. The incumbent ensures compliance with conference, NCAA, University and CSU rules and regulations.

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Working Title: Promotions and Fan Engagement Specialist

Classification Title: Public Affairs/Communication Specialist II

Posting Details

Priority Application Date (Posting will remain open until filled): Sunday, September 14, 2025 @ 11:55 PM PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general supervision of the Senior Associate Athletic Director of External Affairs, the Promotions and Fan Engagement Specialist is responsible for strategically planning and executing all marketing efforts for the department of Athletics with the goals of increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events. The incumbent is responsible for the day-to-day operations, game-day operations, promotions, on-court/on-field promotions and manages the fan engagement budget.

The Promotions and Fan Engagement Specialist schedules and provides lead work direction to the students, interns, volunteers and Casual Workers who make up the Promotions and Fan Engagement team as well as marching/pep bands and spirit groups. The incumbent ensures compliance with conference, NCAA, University and CSU rules and regulations.

FLSA : Exempt (Not eligible for overtime compensation)

Anticipated Hiring Range : $4,146 per month - $4,478 per month

CSU Classification Salary Range : $4,146 per month - $7,500 per month

Best-in-class Benefits : Click here to learn more

CSU Total Compensation : Click here to learn more

Salary Grade/Range : 2

Recruitment Type : Regular (Probationary)

Time Base : Full-Time

Pay Plan : 12 months

Work Hours : Monday through Friday with the frequent need to work evenings and weekends to meet operational needs.

Department Information

The program of Intercollegiate Athletics is organized and conducted as an integral part of the total educational program of the University. Academic excellence and athletic accomplishments go hand in hand at Sacramento State. There are three separate and unique missions in this program: to contribute to the educational objectives of the University; to provide a healthy, competitive athletic experience to individual student-athletes; to serve as a public relations vehicle within the community.

The Department of Intercollegiate Athletics offers both academic courses and an intercollegiate athletics program. Academic courses offer the opportunity for individuals to gain knowledge and understanding in a particular area of expertise related to intercollegiate athletics.

Sacramento State has made a strong commitment to the achievement of national excellence at the NCAA Division I level. It also is committed to maintaining an equitable program between men and women.

Intercollegiate Athletics are members of the Big Sky, Big West, Western Athletic Conference, Mountain Pacific Sports Federation and American Athletic Conferences. http://hornetsports.com/landing/index

Minimum Qualifications

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Required Qualifications

Knowledge, Skills, and Abilities:

1. Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
2. Ability to translate University communication objectives and apply expert knowledge into effective communication and media campaigns.
3. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
4. Knowledge of applicable copyright and other laws pertaining to publications and the news media.
5. Ability to effectively manage media relations and apply effective media strategies and techniques.
6. Demonstrated ability to market story concepts to university officials and media outlets.
7. Knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Working knowledge of appropriate use of statistical techniques.
8. Demonstrated strong commitment to inclusion and diversity including but not limited to differences in ethnicity, national origin, race, gender, sexual orientation, gender identification and ability.
9. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
10. Expert writing and editorial skills.
11. Demonstrated organizational skills.
12. Ability to provide lead work direction.
13. Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents including faculty, students, staff, and members of the community.

Conditions of Employment:

• Ability to pass a background check.

Preferred Qualifications

1. Master’s degree
2. Two years of experience at the Division I collegiate or professional level in marketing and promotions.

Documents Needed to Apply

• Resume
• Cover Letter

Failure to upload required documentation may result in disqualification.

About Sacramento State

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State proudly serves as a Hispanic-Serving Institution (HSI), Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and is recognized by the California Legislative Assembly as a Black-Serving Institution. The university enrolls around 31,000 students from the Greater Sacramento Region, throughout California, across the nation, and around the world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

“As California’s capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement.” As the regional hub of higher education, Sacramento State is dedicated to learning and student success; teaching, research, scholarship and creative activity; justice, diversity, equity and inclusion; resource development and sustainability; dedicated community engagement, and wellness and safety.

As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.

Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit https://www.csus.edu/administration-business-affairs/human-resources/benefits/reasonable-accomodation.html.

The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit https://www.csus.edu/administration-business-affairs/human-resources/learning-development/support/csu-learn.html.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request from the Office of Clery Compliance & Training by emailing clery@csus.edu.

Under the Clery Act, this position may be designated as a Campus Security Authority (CSA) depending upon the role on campus and/or job duties. If this position is identified by the Director of Clery Compliance & Training as a CSA position, you will be notified via email and will be assigned the appropriate training in CSU Learn.

Background Check Disclaimer

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

COVID19 Vaccination Policy

Effective May 2023, per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all California State University, Sacramento employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications.

Out of State Employment

Sacramento State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Eligibility Verification

Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).

Note to Applicants:

Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

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